Hand-drawn rotary phone ringing on a desk beside a mug, its cord trailing into a sunrise
Completed2020–2022Show
Public file / WAKE UP GTMLeft behind / Two years of calls, then a year of live answers.
Case closed
ShowCompleted

Wake Up GTM

A go-to-market hotline, then a live show.

Role: HostYears: 2020–2022
What it was

A real telephone hotline anyone could call with a go-to-market question, then a live show twice a week at 9:35am Pacific, answering them on air.

Why it mattered

GTM questions get better answers out loud, with a real person asking.

How it ended

The show ran through 2022.

What it left behind

Two years of calls, then a year of live answers.

Milestones

  • Live show

    Tuesdays and Thursdays at 9:35am Pacific, answering GTM questions on air.

  • Hotline opens

    A phone number anyone could call with a GTM question.

Dispatches worth reading.

Essays, project updates, and ideas from the arena.

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