BuildingUpdated Aug 10Venture
Public file / STYLEICON.APPSignal / Homepage project shelf rebuilt with a real Icon cover and live text card.
Field checked
VentureBuilding
ICON
Your wardrobe, defined.
Last updated: Aug 10
A style intelligence product that helps people understand their wardrobe, taste, and outfit decisions without turning getting dressed into homework.
The useful version of personal style is not more shopping. It is a clearer sense of what already works, what is missing, and what actually feels like you.
Active venture work. The project card should keep pointing to the product while this site keeps the public project narrative.
Homepage project shelf rebuilt with a real Icon cover and live text card.
Project log
JasonReichl.com project card
What you can do now: open Icon from the homepage project shelf through a real project card with project-specific art, live text, and a path into the archive.
Product map reconciled
What you can do now: see Icon as a structured product with its wardrobe-management vision, feature pillars, and active roadmap aligned in the project system.
Stella became wardrobe-aware
What you can do now: ask Stella about an item photo, get advice grounded in your actual wardrobe, and see live activity while the stylist works.
Scoring and curation shipped
What you can do now: rate clothes with hearts, rescore items after style changes, swap style icons at your tier limit, and discover new icons matched to your wardrobe.