
Completed2020–2022Job
Public file / BREADCRUMBS.IOLeft behind / A seat in Y Combinator's Summer 2021 batch.
Case closed
JobCompleted
Breadcrumbs
Lead scoring for teams that sell to people, not lists.
Role: CROYears: 2020–2022

Lead scoring for teams that sell to people, not lists.
A lead scoring and routing platform that rated current and potential customers on how they fit and how they behaved, for sales-led and product-led teams.
A small team trying to make lead scoring honest: score the people who actually buy, not the ones who fill out the most forms.
I left in 2022. MadKudu acquired Breadcrumbs in October 2024.
A seat in Y Combinator's Summer 2021 batch.
Left Breadcrumbs.
Breadcrumbs joined Y Combinator's Summer 2021 batch.
Took the revenue seat at Breadcrumbs.