Hand-drawn trail of breadcrumbs leading to a box of scored index cards
Completed2020–2022Job
Public file / BREADCRUMBS.IOLeft behind / A seat in Y Combinator's Summer 2021 batch.
Case closed
JobCompleted

Breadcrumbs

Lead scoring for teams that sell to people, not lists.

Role: CROYears: 2020–2022
What it was

A lead scoring and routing platform that rated current and potential customers on how they fit and how they behaved, for sales-led and product-led teams.

Why it mattered

A small team trying to make lead scoring honest: score the people who actually buy, not the ones who fill out the most forms.

How it ended

I left in 2022. MadKudu acquired Breadcrumbs in October 2024.

What it left behind

A seat in Y Combinator's Summer 2021 batch.

Milestones

  • Moved on

    Left Breadcrumbs.

  • Y Combinator

    Breadcrumbs joined Y Combinator's Summer 2021 batch.

  • Joined as CRO

    Took the revenue seat at Breadcrumbs.

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