Hand-drawn blue wolf figurine on a cloud paperweight among consulting binders
Completed2008–2013Job
Public file / BLUEWOLFLeft behind / The questions that later became revenue operations.
Case closed
JobCompleted

Bluewolf / IBM

Salesforce consulting, before IBM bought it.

Role: Director of ServicesYears: 2008–2013
What it was

A Salesforce consulting firm, one of Salesforce's top partners. IBM bought it in 2016 and folded it into IBM iX.

Why it mattered

Five years of Salesforce projects showed me what breaks when sales, marketing, and service each run their own system.

How it ended

I left in March 2013. IBM announced the acquisition three years later.

What it left behind

The questions that later became revenue operations.

Milestones

  • IBM acquired Bluewolf

    IBM folded Bluewolf into IBM iX.

  • Moved on

    Left Bluewolf.

  • Joined as Director of Services

    Started running services at Bluewolf.

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